Digital F&B consultancy

On the apps? Great. In the cart? Better.

We dig into the menus, prices, promos and pixels between being seen and being chosen.

Let's Talk Show Me How

Platforms we work across

The struggle is real.

01Increasing competition

02Low conversion

03Low visibility

04Low AOV

05Pricing & discount wars

06Brand dilution

So, why you?

Seven little decisions standing between you and Add to Cart.

Width, depth and clarity, so people find something they want fast.

What we do

We obsess over the little things.

Menu Re-engineering

Structure, naming, descriptions and visuals, plus cross-selling, upselling, combos, and LTOs strategies.

Naming & descriptions
Combos & LTOs
Macro-counted items

Pricing, Discounts & Campaigns

Suggested selling prices with aggregator-specific discount and CPC campaign strategy and management.

Product matrix
Discount reporting
CPC management

Market & Consumer Insights

Hyperlocal, real-time reporting on cuisines, promotions, price changes and new offerings.

Top items per area
Price movements
Expansion analysis

Competitive Analysis

A 360° read of your main competitors: menu width and depth, prices, promotions and online presence.

Menu benchmark
Pricing landscape
Online presence

Mystery Shopping

A detailed view of the customer journey - strengths and the friction points costing you orders.

Dubai only

Case studies

Less theory. More receipts.

Before menu funnel: 9% viewed the menu, 17% added items to cart, and 63% placed an order

After menu funnel: 8% viewed the menu, 39% added items to cart, and 81% placed an order

Talabat return on ad investment of 2.67x before

Talabat return on ad investment of 6.88x after

HungerStation return on ad investment of 0.64x before

HungerStation return on ad investment of 4.69x after

Deliveroo return on ad spend of AED 2.58 for every AED 1.00 spent, before

Deliveroo return on ad spend of AED 7.08 for every AED 1.00 spent, after

Results vary based on brand positioning, pricing, market conditions, seasonality and campaign strategy.

How we work

Understand

01

We look at your menu, performance, competition and customer journey.

Find the gaps

02

We identify opportunities across conversion, pricing, visibility and offering.

Act

03

We turn the findings into practical recommendations and ongoing actions.

We've Been Around the Menu.

Brands we've worked with across the region.

Something feeling a little… off?

Tell us what's cooking. We'll take it from there.

letstalk@blurred-limes.com